Public Relations is not just for damage-control.  Companies look to PR to maintain their image, build upon it and create a buzz about their products and services.  But, as we’ve moved into a digital era, companies are using PR differently.

Social networking sites have become an effective way to show a company’s face to new consumers.  Press releases are now delivered through blogs, websites and podcasts, instead of the traditional media print.  One aspect that will be changing soon is a popular practice among many companies: Trade Shows.

When we think of trade shows, we think of big convention centers with hundreds of booths and kiosks.  Well, I am here to tell you that there is a less expensive strategy for companies to explore.  Perhaps, it may seem a little difficult at first, but trade shows can be much more effective and cost-efficient if done online.

It is an expensive venture to send a team out to another city to showcase a new product line or service.  You have air-faire, hotel expenses and you must rent space to use in the trade show itself.  If only we could have the same effects and better outcomes without having to leave the office.

Well, with a growing number of online-symposiums, companies no longer need to leave the office for trade shows, and can actually reach an expanded audience.  Those interested in your company will not feel this “sense of urgency” to make to all of the booths or kiosks they want to.  Consumers can explore your virtual booth until they begin to think they work for you.

Trade shows on location are still important to utilize.  It is good to have a face for your customers and competitors to see.  Taking advantage of every medium available is going to gain you better results.  But, if your PR game plan does not include digital strategies, you will be losing the battle to stay competitive