The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

How to Get Started

Getting started in any new field can be intimidating but the PR industry can be extremely daunting. With so many aspects encompassed in the public relations umbrella, it can be hard to know how, or where, to begin. Read up on how you can make your early days a little easier here: http://thinkradius.com/4-lessons-for-a-pr-newbie/

Get Out of Your Head

Negative thoughts can really affect the way you go after you goals. Keep the unconstructive thoughts away and learn how to get focused on what is important: http://thinkradius.com/keeping-negative-thoughts-away/

#DeleteUber

If you haven’t already heard, Uber took quite a bit of heat this week for what appears to be profiting off of a taxi strike. While your brand might not be similar to the ride-sharing organization, you could still find yourself one decision away from pubic disapproval like this. Learn more about Uber’s situation here: http://digiday.com/brands/brands-can-learn-three-day-deleteuber-outrage-life-cycle/

Super Bowl Sunday

If you aren’t watching for the Patriots or the Falcons, you are certainly watching for the commercials. Melissa McCarthy, Budweiser, Cam Newton, Skittles and Budweiser are all going to be featured this upcoming weekend. Get a sneak peek at the ads here: http://www.usatoday.com/story/sports/ad-meter/2017/01/31/super-bowl-commercials-ads-ad-meter/97275726/

The Pregnancy Heard Round the World

Beyoncé Knowles-Carter has announced she is expecting and pregnant with twins. While this global mogul is known as one of the greatest superstars in the world she has also turned herself into a brand. Brands can learn about being bold, being collaborative and being genuine from plays made by Beyoncé. See more here: http://www.huffingtonpost.com/entry/beyonce-pregnant-with-twins_us_58922cdde4b0310df2727386