The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

The Snapchat Evolution

Since the creation of Snapchat, which was primarily used so individuals could send PG-13+ photos to one another, the platform has vastly evolved. Snapchat has grown from a consumer-use platform into a global news resource, celebrity access zone and now— a brand friendly outlet. With these latest updates, companies should get excited about Snapchat’s potential for marketing. Check out the newest features and how they can improve your brand’s social media game, here: http://thinkradius.com/snapchats-new-business-friendly-features/

It’s Ok to Stand Out

There are countless brands in the world. So how can you stand out from the competition? Strong marketing. Give your brand the edge it deserves by using marketing to your advantage. Show consumers why they should choose your brand every time. While it isn’t easy being the best— it’s worth it. Learn new strategies you can implement to differentiate you from your competitors, here: http://thinkradius.com/differentiate-from-your-competition/

*Sips Tea*

It’s not uncommon for a brand’s advertisement to be turned into a meme. However, knowing which ads will go meme-viral is nearly impossible to tell. AdWeek spoke to the creators of four meme-inspired ads and found out what they think of their work being turned into a humorous viral phenomenon. So while it’s none of my business, you should still check this out: http://www.adweek.com/brand-marketing/the-creators-of-4-meme-inspiring-ads-discuss-the-campaigns-that-spawned-them/

#ad

It’s not uncommon to scroll through Instagram and see a post with #ad. Gummy bears to grow your hair, tea that makes you lose weight and a bra that works wonders, are some of the most popular #ads today. So how exactly do brands work with influencers? Check out all the different types of influencers and how they work, here: https://digiday.com/marketing/cheatsheet-brands-can-work-influencers/

It’s an Ace

In the midst of Wimbledon, it’s appropriate to talk about the shirt that changed it all. The Lacoste Polo. René Lacoste impacted tennis fashion when he showed up at the U.S. Open wearing a polo shirt. Little did Lacoste know that his statement would impact the fashion industry for ages. Learn more about how his shirt made the Lacoste brand the success it is today, here: http://www.adweek.com/brand-marketing/how-the-lacoste-polo-shirt-modernized-tennis-and-helped-shape-fashion/