Today there are more than two billion people using social media across the globe. People are more connected than ever before, both with friends around the world and the brands they love to buy. Social media presents an opportunity for your brand to build a relationship with your audience and tell your brand story in a more personal way.

Instagram and Snapchat are two of the fastest-growing social media platforms with a lot of striking similarities between them. Both are popular with millennials, and both give users a variety of options to share photos with their friends. You might be wondering, how can these apps help your business? Which one is better for advertisements? Which one does your target audience use more?

Keep scrolling to check out the numbers for yourself and decide if Instagram, Snapchat or a combination of both will work best for your brand.