In the business world, it’s important to stay updated on the top news of the week. Our weekly must reads will catch you up on the biggest marketing and advertising stories of 2019 so far.

The Photobombing Star of the Golden Globes

If you watched the Golden Globe awards last Sunday, you may have noticed a young woman popping up behind all the celebrities on the red carpet. Model Kelleth Cubert, better known now as “Fiji Water Girl,” became a viral sensation as photos of Cubert photobombing all the A-listers swept the Internet. The photos and resulting press coverage earned Fiji more than a billion impressions last week.

Fiji Water has long been a sponsor at high-profile celebrity events, including the Globes and New York Fashion Week. However, not everyone was a fan of the stunt. Some celebrities called out Fiji and Cubert for including their images in the promotions without their permission. Do you think the stunt was hilarious or inappropriate? Find out more here: https://www.elle.com/culture/celebrities/a25835549/jamie-lee-curtis-fiji-water-girl-2019-golden-globes/

Kraft Heinz’s Upcoming “Edgy” Superbowl Ad

Next month, Kraft Heinz’s frozen meal brand Devour will shell out the big bucks for a 30-second ad during the Superbowl. While the company has not released details about the commercial, they have promised it will be edgy.

Devour has been known for provocative campaigns in the past. Its first advertisements introduced the brand to the public using the tagline “Foods You Want to Fork.” They also partnered with the movie “Deadpool 2” to launch their frozen sandwich line in 2018. Read more about the upcoming ad here: https://www.mediapost.com/publications/article/330337/kraft-heinz-takes-devour-to-the-super-bowl-for.html

HBO’s Twitter Account Creates Sopranos Nicknames

Fans of the popular TV series “The Sopranos” were delighted by a Twitter thread lead by the show’s original network, HBO. HBO’s account tweeted that they would be handing out Sopranos nicknames in honor of The Sopranos’ 20th anniversary. Some of the most-liked nicknames included “Filthy Animal” (Macaulay Culkin), “Lin the Man-uel” (Lin Manuel Miranda) and “La Famiglia” (Olive Garden). Get details and check out more nicknames here: https://www.adweek.com/creativity/hbo-created-soprano-nicknames-for-brands-celebs-and-more-here-are-some-of-the-best/

Apple’s Pointed CES Ad

Apple usually sits out the Consumer Electronic Show (CES) in favor of their own product launches, but this year they’ve made a statement. During the 2019 exhibition last week, Apple released an ad banner on the building across from the convention center in Las Vegas. It simply read, “What happens on your iPhone, stays on your iPhone.”

The ad is both a nod to the famous Vegas slogan and a reminder of technology companies’ recent privacy scandals. However, Apple was not without its own crises in 2018, from falling stock prices to throttling accusations. Check out the ad here: https://www.entrepreneur.com/article/325891