We have all had that moment, we see something amazing and our ability to speak is gone.  We notice the fine details of every line, every color, every…everything!  We are immediately drawn in.  We have to have it, we have to tell our friends, we need more and more.

The reverse is also true.  We have stumbled across something that is so aesthetically unpleasing that we won’t have anything to do with it even if the item looks to be useful.  How did anyone ever let that out?  Well, at least it’s not representing your product.  Or is it?

We have begun accepting creative mediocrity in our everyday lives.  The great thing about the emergence of technology is that it has given everyone an artistic voice.  The bad thing is that it has given everyone an artistic voice.  Being creative has now become a trend, and shame on anyone who can’t see the artist’s vision.

We often see clients who have marketing pieces in place that are simply unattractive.  The owners recognize it, same with everyone else in the office.  They figure, “I paid a lot of money to some guys who seemed creative, they must have a better grasp of creativity than I do.”

Truth is, often our customers are just like ourselves.  Our defining characteristics are very similar to the character of our ideal customers.  So then, if you believe something is ugly why would your customer think any differently?

Take a hard look at your “creative” pieces you are using today.  Do they draw you in?  Do they restore your belief in your company?  Do they excite you?  Chances are, if you answer “no,” your customers are as well.