Tell your audience what they need to know before they ask.

You will have success if you provide valuable content catered to your audience. One key point? Tell your audience what they need to know before they ask. The upcoming Google Now is working to ensure the information you need to know just comes to you. If that’s a Google goal, why isn’t it yours?

Ask Your Audience Anything

Ask. Plain and simple—just ask. Ask anything. Why? Because when you ask your audience something, you give them permission to speak. When it comes to social media, you want to do two things:engage and get people involved.

Asking encourages both and taps into the human nature of people who are online and participating in social media—the urge to be heard.

Once you’ve enabled others to speak by asking, you’ll learn a lot about your business—what’s working, what’s not and where to go from here. At the same time, you’ll learn a lot about your audience—who they are, what they like and dislike and the language they speak.

From there, you can start a real conversation and build a deeper relationship with your audience.

Listen 100% of the Time

The best social media marketing tip I can offer is this: Talk about yourself 10% of the time, engage with others about what matters to them 90% of the time and listen 100% of the time.

Don’t be the guy no one wants to talk to because he’s only interested in talking about himself. Be the one who draws a crowd because you are interested in and attentive to others. Offer helpful resources and connections. Solve problems.