This week, the latest marketing campaigns focus on timely occasions and trends in an effort to connect with their audiences. Find out more about all the top stories in our Weekly Must Reads.

America (and Booking.com) Is for Everyone

In a year full of division and controversy, Booking.com is looking to unite Americans in a new campaign launched just before election day. Though travel has come to a halt throughout the pandemic, the online travel agent brand argues that we still can broaden our horizons and gain new perspectives. The campaign, titled “America Is for Everyone,” highlights 10 destinations in “our own backyards,” paying tribute to communities across the country established by immigrants. Booking.com is also featuring a select accommodation at each destination with a special rate and itinerary for two-night stays on November 20-21.

The ads decline to take a firm political stance, instead issuing a reminder that diverse cultures help to unite the US as a nation. “We are a brand for everyone working to make it easier for everyone to experience the world, no matter your budget or where you come from,” said Booking.com’s CMO. Watch the first campaign ad here: https://www.adweek.com/creativity/america-for-everyone-booking-com-message-of-unity/

Etsy’s Heartfelt Holiday Advertisements

Holiday celebrations may look different this year, but they don’t need to be any less heartfelt, according to Etsy. As consumers begin their holiday shopping, Etsy has launched three new narrative-driven commercials highlighting family members who receive thoughtful and personalized gifts from their loved ones. Their holiday campaign, “Gift Like You Mean It,” will run on TV, TikTok and select podcasts.

The pandemic has boosted sales for Etsy, particularly due to consumers looking for face masks and craft ideas. In Q3, the online marketplace saw a 128% increase in revenue over the same period last year. Check out the new ads (and maybe grab some tissues) here: https://adage.com/creativity/work/etsys-new-ads-will-have-you-crying-over-your-handmade-holiday-presents/2290866

Order “TikTok Treats” to Your Door

The biggest TikTok food trends are making their way off of screens and to your door. In a new partnership with food delivery service Postmates, TikTok has developed a creator-led menu called “TikTok Treats,” featuring the year’s most popular food trends. The delivery options will include cloud bread, whipped coffee, bento boxes and even pancake cereal. They are all available now until November 22.

These popular recipes all went viral during quarantine, reaching billions of users this year. For LA users who’d rather place an order than experiment in the kitchen, limited quantities of each menu item will be available with free delivery on Postmates. Find out more about the collaboration here: https://www.prnewswire.com/news-releases/postmates-and-tiktok-launch-first-creator-developed-menu-tiktok-treats-301162001.html

Election Night Survival Kits

November 3 will likely be one of the most stressful days in an already stressful year. While other brands have focused on the election by encouraging citizens to get out and vote, Babe Wine took a more playful approach. In the leadup to the election, the sparkling wine brand has sold “Election Night Survival Kits” on their website. Each kit includes a stress ball, tissue box, a pillow printed with the words “scream here,” and of course, a couple bottles of Babe Wine.

The survival kit was priced at $29.99 and sold out weeks ago. Brands’ involvement in the election has been particularly high this year, as has voters’ interest. Forecasts project 65 percent of eligible voters will fill out their ballot this year, the highest percentage participating since 1908. Check out Babe Wine’s survival kit for ideas on how to get through tomorrow here: https://www.marketingdive.com/news/babe-wine-sells-out-of-election-night-survival-kits-as-voters-cope-with-s/587709/