With many new campaigns focused on memes, spoofs and adaptations, it seems marketers have had a fun week. Check out all the new stories you need to know in our Weekly Must Reads.

Brands’ New Favorite Meme

Anyone who has been on Twitter in the last month has likely seen the social network’s warning flags on Donald Trump’s tweets about voter fraud. Unsurprisingly, clever Internet users have turned these messages into a meme, and brands quickly jumped on the trend. In the last week, we saw companies like Oreo, Burger King and Peloton tweeting out funny or sarcastic statements about their brand, accompanied by the same mock-warning, “this claim has been disputed.”

Many of these brands got even more creative with the meme by slightly altering the verbiage in the warning. You can now find versions that say, “this claim has been disputed by no one,” or “This claim has never and never will be disputed.” Read through some of the best brand examples of the meme (and get inspired for ideas of your own) here: https://adage.com/article/digital/brands-have-fun-claim-disputed-twitter-meme/2295311

Another New PS5

Forget the highly anticipated PlayStation 5. Philadelphia Cream Cheese just dropped its own must-have system, the Philly Series 5 cheesecake kit. At just $4.99, it sure beats the gaming system price tag. According to Philadelphia’s first campaign ad, the kit offers “next-generation” ingredients and is “a stunning advancement in cheesecake technology.” Even the ingredient names are on-theme – the kit includes “HD white chocolate” and “the latest 3D cookie crumb technology.”

The creative spoof pokes fun at the hype of new gaming consoles around the holiday season. Like the PlayStation 5 and new Xbox, the Philly Series 5 is available for preorder, and perhaps can serve as a delicious consolation for those who missed out on the sold-out consoles. Check it out here: https://www.adweek.com/digital/as-xbox-and-playstation-launch-hardware-philadelphia-cream-cheese-gets-in-on-the-action/

Singin’ in the Rain with Burberry

In their new musical holiday ad, Burberry has recreated a classic film – “Singin’ in the Rain.” The video features a new take on the film’s dance-off scene in the London streets, with dancers dressed head to toe in the latest Burberry collection. It’s a distinctly modern approach to the classic scene, as the dancers perform with an edgier style while dodging falling ice throughout the sequence. The ad also includes some creative special effects to make an even larger impact.

In addition to the video, Burberry’s campaign will feature a series of still images and a partnership with activist Marcus Rashford to help fund new British youth centers. According to Burberry’s chief creative officer, “This campaign is about looking forwards, looking to the future – inspired by youth, it brings together a community of different talents and worlds as one.” Watch the ad for yourself here: https://www.thedrum.com/news/2020/11/11/burberry-singing-the-rain-with-dance-filled-christmas-london-spectacular

A Fresh New Video Series

Prepare yourselves: another quarantine video series is hitting social media. This one is a sitcom-style cooking series from meal kit delivery service HelloFresh that features actress Mindy Kaling. The four-part series will launch in January, with Kaling talking us through her quarantine cooking dilemmas and HelloFresh’s solutions. Thanks to Kaling’s wide audience of fans, HelloFresh hopes this campaign will reach a broad audience of consumers. Kaling’s relatable amateur cooking skills will also help viewers connect to both her and the Hello Fresh brand.

With this campaign, HelloFresh is looking to further capitalize on the increased home cooking demand from the pandemic. At the beginning of the month, they reported a sales increase of 120 percent year-over-year. Find out more about the new series here: https://www.marketingdive.com/news/hellofresh-enlists-mindy-kaling-for-sitcom-style-series-on-quarantine-cooki/589291/

A New Fleet of Stories

Oh, yeah, one more thing. Twitter released a brand new feature, Snaps…er, I mean Stories – wait, no, Fleets. Will these stories differ at all from the versions on other platforms? Check them out for yourself on the Twitter app.