The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Buzzwords That Need to Go

Coming up with a brand for your organization can be challenging. When deciding on key words to center your brand around steer away from these: http://thinkradius.com/4-branding-buzzwords-that-must-die/

Introverts and Social Media

Being outgoing is not for everyone. Just because you are an introvert does not mean your brand needs to suffer. See how to here: http://thinkradius.com/social-media-introverts/

Virtual Reality

Snapchat has taken another step to make sure they stand out amongst all the social media platforms. Through their new world lenses, a user won’t just be able to change how they look through the app, but change the way the world looks around them. Check out more here: http://www.techtimes.com/articles/185222/20161109/snapchat-android-ios-update-introduces-world-lenses-add-a-touch-of-augmented-reality-beyond-selfies.htm

Instagram Feature

Has Instagram taken yet another step to be like Snapchat? The photo-sharing app has now created a version where users can send photos/videos that disappear to their followers. Well, it’s your job to decide whether or not the Facebook-owned app has gone too far outside of its box. See more here and let us know what you think: http://time.com/4578423/instagram-new-features-update-snapchat/

It’s Shopping….I mean Holiday… Season

Thanksgiving is on this Thursday. Just in case you haven’t noticed the ads all around you, Black Friday has evolved more into Black Thursday. The infamous shopping day now begins for many stores on Thanksgiving afternoon. See what Google expects out of the largest shopping day of the holiday season here: http://www.adweek.com/news/technology/infographic-4-predictions-google-about-black-friday-shopping-year-174763