The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Twitter is getting rid of Vine

If you hadn’t heard, you read that title correctly. Twitter announced that it will be “discontinuing” the mobile app. While Vine was the original video app of it’s kind, it has become overshadowed by Snapchat and Instagram when they took on video.

As of now it is unclear whether or not Twitter will catalog the over 39 million Vines or ultimately just delete them. If you get on social media you’ll see #RIPVine all over your timelines with peoples’ favorite Vines. So only time will tell whether or not Twitter will decide to revive the app or say bye-bye without a blink of an eye. Regardless, be sure to check out all of your favorite Vines before they potentially meet their fate and disappear.

Brands Need to Move Beyond Commercials

Today with Netflix, Hulu and recorded TV consumers can go through life without ever watching a commercial. It’s time for brands to rethink how they’re going to get their name out their and draw consumer’s in. Time to commence all of the creative brainstorming meetings.

What brands should keep in mind that recently Hollywood has done a better job than advertisers at promoting brands. Think of The Lego Movie, Angry Birds and the upcoming Assassin’s Creed film. While not all brands can have 90-minute advertisements like these brands, all brands can raise awareness and consumer appeal through creating entertainment rather than just another advertisement.

Genius PR

The infamous whiskey maker, Jim Beam brand, is giving away 10,000 Uber rides in Chicago during the third game of the World Series between the Chicago Cubs and the Cleveland Indians. The ride-sharing app will begin covering 10,000 rides during the 7^th inning of the game and will cover up to $20 off the ride.

While this might be a pricey fee for Jim Beam to pay, it will create far more loyalty. People who hear about the free Uber ride will become a stronger fan of the brand or those who don’t consider Jim Beam to be their favorite, will be much more open to changing their mind. Remember, the more you do for your consumers, the more they’ll reward you with their devotion.