What You Can Learn From a Street Peddler

by | Nov 16, 2012 | Marketing

Matthew Swyers Inc. Magazine I was recently in New York City for business and I stayed in Times Square. If you spend any amount of time there, in addition to other landmarks such as the famous ball that descends on New Year’s Eve and, of course, the Naked...

3 Things Every Great Leader Gets Wrong

by | Nov 15, 2012 | Management

by Les McKeown Inc Magazine Original Article   Every great leader possesses a degree of what Walter Isaacson (in his biography of Steve Jobs) describes as “an ability to distort reality.” What Isaacson meant is that Jobs forced his will on Apple,...

Leaders: Learn to be Charismatic

by | Nov 14, 2012 | Management

by Scott Edinger Harvard Business Review Original Article   What makes a leader inspiring? By far, the most common answer I hear from the thousands of leaders I’ve spoken with on the topic is “charisma.” And who would argue? When they hear that...

Shoppable Video?

by | Nov 14, 2012 | Management

A new ad from Juicy Couture lets consumers shop directly from the video.  The ad, produced in true Hollywood fashion, features our starlet partying the night away.  Each scene features a new Juicy Couture ensemble that viewers can click on and buy directly.  Pretty...