Creative Mediocrity

We have all had that moment, we see something amazing and our ability to speak is gone.  We notice the fine details of every line, every color, every…everything!  We are immediately drawn in.  We have to have it, we have to tell our friends, we need more and more....

Social Butterflies

Are you a social business?  Well, you better be if you’re not.  According to Arstechnica.com, “workers spend 25% of their work day goofing around online.”  Where do they spend most of this time online?  Social networking sites.  Now, when I say workers, I am not...

Shape Up!

When we think of branding and marketing, we think “POP!”  We say, “Our product needs to “sizzle” and “wow”!”  While being excited about your brand is important, so is understanding your ultimate goal.  Branding is a necessity in successful business.  Did you hear...

Trade Out Your Thinking

Public Relations is not just for damage-control.  Companies look to PR to maintain their image, build upon it and create a buzz about their products and services.  But, as we’ve moved into a digital era, companies are using PR differently.   Social networking...

To Blog or Not to Blog

When the average information seeker is surfing the net, what are the blogs they most often bypass? Corporate blogs. Why is this? Too many companies are treating the social network and blogosphere as a fad or trend. Not only are these new mediums not fads or trends,...