4 Cause Marketing Examples to Inspire Your Next Campaign

Whether you’ve realized it or not, cause marketing has been a part of the business and advertising worlds for decades. Back in the 1980s, brands like Yoplait and Delta Air Lines partnered with the Susan G. Komen Foundation, helping bring the nonprofit to national...

Creating Hope in Crisis: The Tech Industry

In many ways, the nature of the tech industry has made it well suited to face the challenges of virtual work. Technology companies small and large have spent the last couple months creating innovative solutions to the problems we’re all facing during the coronavirus...

Cause Marketing: The Pros and Cons

Cause marketing is supposed to be all about giving back and making the world a better place. That sounds pretty good, doesn’t it? Why would anyone ever have a problem with a business for supporting a charitable cause? Truth is, there are a number of different concerns...

Creating Hope in Crisis: The Fashion Industry

Clothing brands around the world have been forced to close their doors and halt production during the coronavirus pandemic. Still, many of them have put their expertise and materials to use to bring hope and provide supplies to the front line. Read on for some of the...

Creating Hope in Crisis: The Travel Industry

The travel industry as we know it has been brought to a screeching halt amid the coronavirus pandemic. Despite their loss of customers and revenue, some businesses have stepped up to help those in need, while others are coming up with creative ways to stay relevant....