How to Optimize Your Facebook Paid Ads

Facebook ads are perhaps one of the most accessible and talked-about marketing methods among business owners today. Facebook is a relatively intuitive platform, and social media experts often tout their ads’ effectiveness. It’s for good reason: more than 1.6 billion...

How to Effectively Use Live Video

In our last article, we discussed why live marketing is so effective for building audience relationships. But what is your brand supposed to talk about when you go live? Keep reading for some ideas to get started. Q&A If you’re just getting started with live...

Top 5 Marketing Myths: Busted

We’ve all heard that a goldfish’s memory is only three seconds, humans use only 10 percent of their brain and food has a five-second rule. We take these popular sayings as fact, so it may come as a surprise that scientists have debunked each of these myths....