Correlation vs. Causation in Marketing Data

Each year, ice cream consumption and homicide rates tend to rise at shockingly similar rates. It begs the question: does ice cream really cause people to commit crimes? It should come as no surprise that the answer is no. This is a classic example of correlation, not...

Weekly Must Reads

This week, some of the top businesses in the world are taking creative approaches to strengthen their brand recognition and values among consumers. Catch up on the latest campaigns and marketing stories in our Weekly Must Reads. McDonald’s New Ads & Diversity...

Weekly Must Reads

How are some of the biggest brands reaching their audiences in new, clever ways this week? Check out our Weekly Must Reads for all the latest updates on the news you need to know. Pepsi Dreams of Post-Pandemic Messes Pepsi is the latest brand to launch a campaign...

Weekly Must Reads

This week, sports and fitness brands are all at the center of the most-talked-about marketing and advertising stories. Get the rundown on all the news you need to know now in our Weekly Must Reads. P&G’s First Ad for the Tokyo Olympic Games Procter & Gamble...