by admin | Oct 21, 2013 | Marketing
At first blush, “marketing nirvana” seems an oxymoron, like “jumbo shrimp” or “working vacation.” But so does the brand “Burkini”—a combination of “burka” and “bikini,” yet its creator embraced...
by admin | Oct 18, 2013 | Marketing
A thriving B2B website requires the coming together of many elements to deliver an exceptional experience for your site visitors, leading them down the path you want them to take. For many organizations, that path leads to converting highly qualified visitors to...
by admin | Oct 17, 2013 | Management, Marketing
Today’s B2B marketers find themselves confronting a rapidly shifting landscape. The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a...
by admin | Oct 16, 2013 | Marketing
Not surprisingly, the foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working (79% of survey respondents) and proving...
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