Weekly Must Reads

2020 has continued to bring big changes for brands in the marketing and advertising world. Catch up on all the stories you need to read in our Weekly Must Reads. Quibi Quits After Six Months After months of declining viewership, mobile streaming service Quibi has...

A Look at Political Ads Through the Years

As we’ve seen in the last two presidential elections, political advertising campaigns have become downright merciless. Attack ads, Twitter wars and fact-checking social media posts have all become the norm in the lead-up to November. It got our office wondering, has...

3 Easy Tips for Using Nostalgia in Your Marketing

Anyone who has watched live TV in the last few years has surely seen a number of big-budget ads that use nostalgia to get their message across. It’s become a popular tactic for brands’ Superbowl commercials in recent years, and big names like Coca-Cola and Microsoft...

Weekly Must Reads

New marketing and advertising campaigns this week are continuing to focus on the ongoing themes of COVID-19 awareness and social justice. Read up on all the stories you need to know this week in our Weekly Must Reads. The Richards Group Fallout The Richards Group, a...

Why Nostalgia Works in Advertising

What’s the feeling you get as you flip through your old yearbooks, re-tell favorite stories with old friends and watch the movies you loved as a child? It’s warm, fuzzy, sentimental, and transports you to a time when everything seemed a little bit easier and better....