by admin | Jul 20, 2021 | Management, Marketing
For most businesses, the sales process is like a relay race. To win customers, it takes impressive performances during every leg of the race. Your team might begin with other crucial members, such as finance or product development, before handing the baton off to...
by admin | Jul 13, 2021 | Management, Marketing
If you’re one of the many companies who chose to press pause on marketing during the chaos of the last year, we get it. A survey conducted in 2020 found that nearly 70 percent of brands planned to decrease their advertising spend for the year. However, if you find...
by admin | Jun 22, 2021 | Management
Experienced business owners know the most important asset of any business is its people. As your business grows, the size of your team tends to grow, too. Like many companies right now, though, you may be experiencing high turnover rates or struggling to find...
by admin | May 25, 2021 | Management
Each year, ice cream consumption and homicide rates tend to rise at shockingly similar rates. It begs the question: does ice cream really cause people to commit crimes? It should come as no surprise that the answer is no. This is a classic example of correlation, not...
by admin | Dec 16, 2020 | Management
When the COVID-19 pandemic first reached the US early this year, many assumed we would make some short-term adjustments, and life would return to normal before long. Now, as we near the one-year mark of the virus, many of us have developed new routines and habits. The...
by admin | Sep 22, 2020 | Management, Marketing
According to the Harvard Business Review, just 9 percent of businesses come out of an economic slowdown with higher sales and profits than before. The companies who are fortunate enough to be in that elite group aren’t the ones that cut budgets deeply and quickly....
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