Weekly Must Reads – 10/23/17

Virtual Reality Promotes New Saw Movie During New York Comic-Con, Lionsgate and Unity Technologies created a VR experience to promote the new movie Jigsaw. The experience includes real props from the movie, a voice-over from actor Tobin Bell and shrines to the eight...

Create a Meaningful Message: Risk and Reward

In today’s unpredictable social climate, companies are faced with the decision, or rather responsibility to send messages through marketing and advertising. Individuals are exposed to anywhere from 5,000 to 10,000 advertisements each day, and with over 200 billion...

Weekly Must Reads

When it comes to marketing, change is the name of the game. We want to make sure you are always in the know. Here are the trending topics this week to help you stay up to date and in the conversation. Masters of Marketing On October 3rd, the Masters of Marketing...