How to Optimize Your Facebook Paid Ads

Facebook ads are perhaps one of the most accessible and talked-about marketing methods among business owners today. Facebook is a relatively intuitive platform, and social media experts often tout their ads’ effectiveness. It’s for good reason: more than 1.6 billion...

A Look at Political Ads Through the Years

As we’ve seen in the last two presidential elections, political advertising campaigns have become downright merciless. Attack ads, Twitter wars and fact-checking social media posts have all become the norm in the lead-up to November. It got our office wondering, has...

Podcasts: The Future of Audio for Marketers

In our world today, it seems like so many of our conversations with colleagues and friends now start with “So I was listening to this podcast the other day…” Podcasts have certainly infiltrated our daily lives and become an incredibly popular form of media. Despite...