Weekly Must Reads

Many of the new marketing campaigns this week are taking playful, humorous and wacky approaches to customer communication. Catch up on the latest stories and news you need to know in our latest Weekly Must Reads. The Fast Food Chicken Sandwich Trolling Continues Last...

Weekly Must Reads

Marketers have been feeling the love with their recent campaigns launched around Valentine’s Day. This holiday has given many brands the opportunity to start a slow return to social-distanced versions of experiential marketing. How will consumers respond? Check...

How to Optimize Your Facebook Paid Ads

Facebook ads are perhaps one of the most accessible and talked-about marketing methods among business owners today. Facebook is a relatively intuitive platform, and social media experts often tout their ads’ effectiveness. It’s for good reason: more than 1.6 billion...

Weekly Must Reads: Super Bowl Commercials

The big game wasn’t particularly entertaining this year, but thank goodness we still had the ads to keep us amused. Relive some of the best, worst and most talked-about commercial moments of the night in the Super Bowl edition of our Weekly Must Reads. The Good...

Weekly Must Reads: Super Bowl Predictions

As the Buccaneers and Chiefs get ready for their biggest game of the year this weekend, we’re preparing ourselves, too – just in a slightly different way. In the past few days, we’ve started to see the first teasers and early releases of Super Bowl commercials from...