Can Your Brand Make a Love Connection?

In recent years, we’ve seen a huge uptick in the number of companies employing a brand partner in their marketing promotions. It’s common now for mascots to interact during commercials, brands to converse on social media and companies to advertise their co-branded...

Weekly Must Reads

From broomsticks to designer Oreos, it’s been a strange few days in the marketing and advertising world. Catch up on the most noteworthy marketing news this week in our Weekly Must Reads. Oreo Goes Supreme Last week, Oreo tweeted out a photo of a red, Supreme-branded...

Weekly Must Reads

Staying updated on the biggest marketing and advertising stories doesn’t have to be hard. We’re here to help. Check out our Weekly Must Reads for the news you need to know this week. Ad-Free All-Star Game As basketball fans tuned into the NBA All-Star Game on TNT...

What Not to Post: Marketing Makeovers

How do you decide what to post on your brand’s social media pages? It’s a question digital marketers ask themselves on a daily basis. Unfortunately, many brands take the wrong approach, creating messages from their own corporate perspective rather than what their...

Weekly Must Reads

Feeling hungry for marketing news this morning? The most notable new ads and stories all came from some of our favorite food brands this week. Check out our Weekly Must Reads to get your fill. Don’t Be Burger King’s Valentine Burger King is back with another cynical...