Misconceptions about PR

People have their own vision of what public relations is really about. Whether you learned from TV, movies or from watching crisis PR personnel during a press conference “spin” a story, everyone has their own image of what the career is like. However, once you’ve...

4 Lessons for a PR Newbie

Public Relations is one of the most misunderstood professions in existence. With so many layers and aspects that are not apparent to the public eye, it can be easy to be misunderstood. If you are new to the PR industry, there are some key lessons to learn to allow...

Keeping Negative Thoughts Away

“Get out of your head, dude.” I cannot tell you how many times I have heard this expression while sharing my thoughts, ideas or stressors with friends over a cocktail. The truth is, you don’t get far in business without training yourself to look at each challenge from...

6 Keys to Effective Content Marketing

It doesn’t take a genius to understand that marketing is a little more complex these days. Your marketing program should be full of a lot of moving parts, built on the idea that marketing is now a two-way street. Gone are the days of the one-way shouting match to get...