Story Time: The Importance of Brand Stories

by | Nov 13, 2019 | Branding

When we started Radius, it was during the lows of the Great Recession. Our founder came from the high dollar, flashy world of sports marketing, and as budgets tightened, he noticed many marketing executives and company owners struggled to determine which pieces of...

The Power of Brand Consistency

by | Aug 23, 2019 | Branding, Marketing

Imagine yourself doing your weekly shopping at the store. If all the names and logos were removed from their products, which brands would you recognize? You might immediately identify the bright orange laundry detergent bottle as Tide, the red soda boxes accented with...

Common Marketing Mistakes: Ignoring the Market

by | Feb 1, 2019 | Branding, Marketing

In any business, there’s always lots going on and fierce pressure to grow. As you prospect clients and seek new business, how often do you think about your existing customer base? If you’re not listening to those who already know and use your brand, you might miss...

How to Position Your Brand as a Thought Leader

by | Oct 26, 2018 | Branding, Marketing

Thought leadership is a buzzword that constantly gets thrown around in business circles. What exactly does it mean to be a thought leader? In short, it means you present innovative ideas and are valued source of information to your audience. The content you create...

Create a Meaningful Message: Risk and Reward

by | Oct 24, 2017 | Branding, Marketing

In today’s unpredictable social climate, companies are faced with the decision, or rather responsibility to send messages through marketing and advertising. Individuals are exposed to anywhere from 5,000 to 10,000 advertisements each day, and with over 200 billion...