4 Simple Ways to Cut Startup Expenses

One of the best ways to increase your chances and give your business the time it needs to learn and adjust to the market is to slash your expenses.  Here’s four ways to make that happen: Hire Cleverly You need manpower, but you can’t quite afford it.  How...

Why Would You Hire Marketing Staff Again?

It is a question I ask our clients and prospects regularly.  It is also the source of frequently complaints from our clients.  The internal marketing staff. Businesses across the nation, both large and small are struggling to grow and adapt to new marketing...

7 Ways to Make 2014 the Best Year Yet

Why shouldn’t 2014 be your best year yet? It’s a new start. Sure there will be challenges, but all in all things are moving along well enough for any smart person to take on the world, and achieve success and happiness. Don’t wait until the parties...

5 B2B Marketing Trends to Watch

Today’s B2B marketers find themselves confronting a rapidly shifting landscape. The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a...

3 Things Every Great Leader Gets Wrong

by Les McKeown Inc Magazine Original Article   Every great leader possesses a degree of what Walter Isaacson (in his biography of Steve Jobs) describes as “an ability to distort reality.” What Isaacson meant is that Jobs forced his will on Apple,...

Leaders: Learn to be Charismatic

by Scott Edinger Harvard Business Review Original Article   What makes a leader inspiring? By far, the most common answer I hear from the thousands of leaders I’ve spoken with on the topic is “charisma.” And who would argue? When they hear that...