Weekly Must Reads

This week, brands are getting creative with their marketing efforts to reach their unique target audiences. Check out some of their clever ideas in our Weekly Must Reads. Lexus and Twitch Users Design Gamer-Friendly Car Last week, luxury car brand Lexus partnered with...

The Underrated Benefits of Video Game Marketing

When video games were first introduced in the early 1970s, brands like Atari quickly won over consumers. Now, with the immediate sellouts of the new Playstation 5 and Xbox Series X, along with the continuing popularity of the...

Weekly Must Reads: New Year Edition

It’s a new year with new rebrands and campaigns from some of the most well known brands. Get caught up on advertising and marketing news from the start of the year with our Weekly Must Reads! First Major Rebrand of the Year In one of the first major rebrands of the...

Weekly Must Reads: Looking Ahead to 2021

This week, we’re reflecting on the marketing highs and lows of the year, and what they might mean for the future. Check out some crucial stats and predictions for 2021 in our last Weekly Must Reads of 2020. 2020 Influencer Marketing Recap Influencers have continued to...

How the Lessons of 2020 Will Affect the Future of Business

When the COVID-19 pandemic first reached the US early this year, many assumed we would make some short-term adjustments, and life would return to normal before long. Now, as we near the one-year mark of the virus, many of us have developed new routines and habits. The...