To Blog or Not to Blog

When the average information seeker is surfing the net, what are the blogs they most often bypass? Corporate blogs. Why is this? Too many companies are treating the social network and blogosphere as a fad or trend. Not only are these new mediums not fads or trends,...

Social Butterflies

Are you a social business?  Well, you better be if you’re not.  According to Arstechnica.com, “workers spend 25% of their work day goofing around online.”  Where do they spend most of this time online?  Social networking sites.  Now, when I say workers, I am not...

Creative Mediocrity

We have all had that moment, we see something amazing and our ability to speak is gone.  We notice the fine details of every line, every color, every…everything!  We are immediately drawn in.  We have to have it, we have to tell our friends, we need more and more....

Planning 101: Expect Chaos

You plan the perfect marketing campaign. It goes off without a hitch, and your exact target audience immediately jumps on board. There are no last-minute changes, everything goes exactly as planned and you immediately experience the massive success you expected. Yeah,...