Weekly Must Reads

Searching for the top marketing and advertising stories this week? Look no further. Check out our weekly must-reads for the news you need to know. John Lewis’ Tearjerker Holiday Ad In a new holiday advertisement, British department store John Lewis & Partners...

Weekly Must Reads

Your rundown of the must-read marketing and advertising news is here! Check out our top stories to start off your week. Life with Sound On Pandora has rolled out a new advertising campaign just in time for the holiday travel season. Their campaign, called “Sound On,”...

Developing Your Authentic Social Media Personality

Today, brands are more than a name for a product. Consumers treat brands as real people. Think about your own interactions with your favorite brands. We judge them by the same characteristics, display the same loyalty to brands as our friends, and we even talk to...

Weekly Must Reads

In the business world, it is critical to be up-to-date on the latest news stories and marketing trends. Stay in the conversation with our top stories for the week. Happy Holidays from Amazon It’s now officially the holiday season. How do we know? The world’s largest...

Scary Marketing Mishaps

In many ways, marketing is a lot like scary movies. Both try to create a spectacle, produce strong emotions and leave the audience with a memorable experience. Another similarity? When they’re bad, they’re really bad. Some scary movies are big blockbuster hits, but...