Weekly Must Reads

The world of marketing and advertising never sleeps and never stops changing. Get caught up for the week ahead with our must-read news. Queer Eye for the Headache Over-the-counter pain reliever Excedrin has launched a new campaign focused on solving all of life’s...

So You’re Just Getting Started on Social Media

You’ve decided it’s time to get your business on social media. Welcome to the party (finally)! With so many different channels and millions of other users to compete with, getting started can be daunting. Before you jump right in, take a moment to create an overall...

Weekly Must Reads

Wondering what the biggest marketing and advertising stories are this week? We’ve compiled the must-read news and top trends to help keep you in the know. They Just Did It: Nike & Colin Kaepernick This week, Nike launched a series of advertisements to celebrate...

Planning 101: Expect Chaos

You plan the perfect marketing campaign. It goes off without a hitch, and your exact target audience immediately jumps on board. There are no last-minute changes, everything goes exactly as planned and you immediately experience the massive success you expected. Yeah,...