by admin | May 13, 2013 | Marketing
By Paige Willey Peter Shankman is “that guy” — the guy who has great ideas, shares cool stuff, and maintains a devoted social media following. Shankman is an entrepreneur, author, speaker, and the founder of Help A Reporter Out (HARO), and came to Salt Lake City last...
by admin | Apr 22, 2013 | Marketing
By Jessica Swanson “Everything is designed. Few things are designed well.”– Brian Reed One of my good friends (let’s call her Annie), started up an online business a few months back and can’t wait to share her brand-new, razzle-dazzle website with me. So, as we sit...
by admin | Feb 25, 2013 | Marketing
How many websites do you come across with the words “About Me” in the navigation? And when you click on it, it takes you to a page that’s written in the third person, without any pictures or videos of the person and looks more like a boring, cheap...
by admin | Feb 18, 2013 | Marketing
Search engine optimization and public relations need to become best friends. Why? Because SEO as we knew it two years ago is dead. As our approaches to link building are constantly evolving, a stronger tie between these two marketing fronts is being seen. With that...
by admin | Feb 11, 2013 | Marketing
There is nothing more important to executives than crunching numbers, or so it would seem. ROI is usually all the talk and has been for years. But what about an ROI on social media? How do you measure it when so few companies use it to actually sell products? The...
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