Trade Out Your Thinking

by | Jul 23, 2011 | Marketing

Public Relations is not just for damage-control.  Companies look to PR to maintain their image, build upon it and create a buzz about their products and services.  But, as we’ve moved into a digital era, companies are using PR differently.   Social networking...

Planning 101: Expect Chaos

by | Jan 1, 1970 | Marketing

You plan the perfect marketing campaign. It goes off without a hitch, and your exact target audience immediately jumps on board. There are no last-minute changes, everything goes exactly as planned and you immediately experience the massive success you expected. Yeah,...