by admin | Jan 22, 2014 | Branding, Marketing
For companies with a small marketing budget and very little awareness outside of their small circle of influence, it can be a difficult journey to win business and grow popularity on a massive scale. Instead of trying to mainstream your product and message to appeal...
by admin | Dec 10, 2013 | Management, Marketing
Why shouldn’t 2014 be your best year yet? It’s a new start. Sure there will be challenges, but all in all things are moving along well enough for any smart person to take on the world, and achieve success and happiness. Don’t wait until the parties...
by admin | Oct 21, 2013 | Marketing
At first blush, “marketing nirvana” seems an oxymoron, like “jumbo shrimp” or “working vacation.” But so does the brand “Burkini”—a combination of “burka” and “bikini,” yet its creator embraced...
by admin | Oct 18, 2013 | Marketing
A thriving B2B website requires the coming together of many elements to deliver an exceptional experience for your site visitors, leading them down the path you want them to take. For many organizations, that path leads to converting highly qualified visitors to...
by admin | Oct 17, 2013 | Management, Marketing
Today’s B2B marketers find themselves confronting a rapidly shifting landscape. The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a...
by admin | Oct 16, 2013 | Marketing
Not surprisingly, the foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working (79% of survey respondents) and proving...
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