Big Changes Come to Instagram

Big change is heading to Instagram. Since creation, you’ve been used to seeing all the photos in your feed in chronological order.  If you are like me, you open the Instagram app and keep scrolling until you hit a picture that you remember seeing before.  Done.  All...

4 Branding Buzzwords that Must Die

We talk with a lot of start-up companies and young entrepreneurs every day.  When asked to describe their brand, or their concept, it seems as though we are always hearing many of the same buzz-words. These are descriptors that are designed to set the brand apart, and...

Create Momentum, See Growth

If there is one thing that is constant in business, and in life, it’s change.  If change is constant, this means that your business is either in a state of growth or one of deterioration.  Nothing ever stays the same. Look no further than your own body for...

Do Customers Love Your Brand?

As we put Valentine’s Day in our rear-view, I started thinking about how we fall in love with brands much the same way we fall in love with our significant others.  Think about it.  We all have a brand or two that we have that “till-death do we part”...

Develop Your Social Media Strategy

The art of social media.  Some people seem to have the “gift” and some people don’t.  What distinguishes the great social media leaders from the rest of the pack?  They just work a little bit harder, and like every other part of business, it requires...

Why Would You Hire Marketing Staff Again?

It is a question I ask our clients and prospects regularly.  It is also the source of frequently complaints from our clients.  The internal marketing staff. Businesses across the nation, both large and small are struggling to grow and adapt to new marketing...