Can Your Brand Make a Love Connection?

In recent years, we’ve seen a huge uptick in the number of companies employing a brand partner in their marketing promotions. It’s common now for mascots to interact during commercials, brands to converse on social media and companies to advertise their co-branded...

What Not to Post: Marketing Makeovers

How do you decide what to post on your brand’s social media pages? It’s a question digital marketers ask themselves on a daily basis. Unfortunately, many brands take the wrong approach, creating messages from their own corporate perspective rather than what their...

2020 Events That Preview the Future of Marketing

2020 is already a monumental year. It’s the first year of a new decade, and there are a number of defining events lined up with the potential to affect the years to come. Many brands hope to predict the future of marketing, but the reality is that we live in a world...

Understanding Social Media Privacy and Data

For years, audiences posted their every thought and shared their activity online without hardly a care. We didn’t think twice about linking all of our apps and profiles together, giving Facebook access to our favorite games. Why waste time creating a new username and...