by admin | Oct 26, 2018 | Branding, Marketing
Thought leadership is a buzzword that constantly gets thrown around in business circles. What exactly does it mean to be a thought leader? In short, it means you present innovative ideas and are valued source of information to your audience. The content you create...
by admin | Oct 17, 2018 | Marketing
From infomercials to pop-up ads, we have been hit with salesy messages for much of our lives. As a result, many of us have become more resistant to those tactics. Today, as people search for topics they are interested in, they want to discover a brand, not find sales...
by admin | Oct 3, 2018 | Marketing, Social Media
In many businesses, social media lives within the marketing or public relations department. Meanwhile, your other departments probably only use social media to find funny memes and read Facebook updates during the workday. However, social media is about more than just...
by admin | Sep 26, 2018 | Marketing, Social Media
In the 24-hour news cycle world we live in today, timeliness is more important than ever. On social media, trends and breaking news emerge by the hour, and if you don’t keep up, you’ll be left behind. Makes it kind of hard to have a plan, doesn’t it? Our solution?...
by admin | Sep 25, 2018 | Marketing, Social Media
Today there are more than two billion people using social media across the globe. People are more connected than ever before, both with friends around the world and the brands they love to buy. Social media presents an opportunity for your brand to build a...
by admin | Sep 19, 2018 | Marketing, Social Media
From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity...
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