by admin | Feb 25, 2020 | Marketing, Social Media
In recent years, we’ve seen a huge uptick in the number of companies employing a brand partner in their marketing promotions. It’s common now for mascots to interact during commercials, brands to converse on social media and companies to advertise their co-branded...
by admin | Feb 12, 2020 | Marketing, Social Media
How do you decide what to post on your brand’s social media pages? It’s a question digital marketers ask themselves on a daily basis. Unfortunately, many brands take the wrong approach, creating messages from their own corporate perspective rather than what their...
by admin | Oct 30, 2019 | Marketing, Social Media
For years, audiences posted their every thought and shared their activity online without hardly a care. We didn’t think twice about linking all of our apps and profiles together, giving Facebook access to our favorite games. Why waste time creating a new username and...
by admin | Sep 17, 2019 | Marketing, Social Media
Imagine how you would describe a good friend to someone who has never met them before. You might start with some basic facts, like their age, where they work and where they live. But before too long, you would naturally start describing more about their personality...
by admin | Nov 9, 2018 | Social Media
Today, brands are more than a name for a product. Consumers treat brands as real people. Think about your own interactions with your favorite brands. We judge them by the same characteristics, display the same loyalty to brands as our friends, and we even talk to...
by admin | Oct 11, 2018 | Management, Social Media
You see it every time you open up your Facebook or Twitter newsfeed: people love to use social media to spill their every thought and complaint. Sometimes it’s just your middle school classmate complaining yet again about her horrible morning commute, but sometimes...
Recent Comments