Social Butterflies

Are you a social business?  Well, you better be if you’re not.  According to Arstechnica.com, “workers spend 25% of their work day goofing around online.”  Where do they spend most of this time online?  Social networking sites.  Now, when I say workers, I am not...

To Blog or Not to Blog

When the average information seeker is surfing the net, what are the blogs they most often bypass? Corporate blogs. Why is this? Too many companies are treating the social network and blogosphere as a fad or trend. Not only are these new mediums not fads or trends,...