Planning 401: Influencer Marketing

From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity...

So You’re Just Getting Started on Social Media

You’ve decided it’s time to get your business on social media. Welcome to the party (finally)! With so many different channels and millions of other users to compete with, getting started can be daunting. Before you jump right in, take a moment to create an overall...