Be Honest With Your Consumers

Years ago, consumers valued the ability to walk into a store, look the salesperson in the eye, and demand genuine honesty from the people they bought their goods and services from. Today, we buy our goods with a click and interact with brands over social media instead...

Weekly Must Reads

The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry. How to Get Started Getting started in any new field can...

Are You Juggling too Many Social Media Accounts

The Reason so Many Brands Take on Every Social Media Platform When social media first originated, brands were viewed as innovative if they became amongst the first adopters. They would ride the wave until a platform was phased out and move onto the next. Only, the big...

How to Create Effective Video Content

In today’s market it’s easy to see that consumers want visuals. Facebook, Snap Chat, Twitter, BuzzFeed, Instagram and more have taken video content to the next level. Today it’s so simple for consumers to scroll through their newsfeed and get caught up on everything...

What is Public Relations?

Public Relations is one of those careers that you constantly hear about and see on TV. Characters’ in your favorite shows have careers in PR (Think Samantha Jones in Sex and the City or Olivia Pope in Scandal), but viewers only get a vague idea of what the occupation...